If you wish to build a great website for your business you only need to go online and you will find an enormous amount of information relating to this topic. One of the best things is that a large amount of this information is free and can be implemented by the average person without the need of a programmer or hiring a professional.

On the downside a lot of the free information can often cause the home based business owner to micromanage the smaller details about their website and cause them to miss the big picture. Although changing a lot of smaller things within a website can make the owner feel good about what they have accomplished they are not what is needed to be concentrated on in order to create a great website.

Building a great home based business website requires three key aspects. These aspects are the key to your success and it is often easy to lose sight of these and get caught up in the technical aspects of website development. Whenever you think of website design, think of the customer who uses your website and you will greatly enhance your chances of success.

The three main aspects are as follows:

Aspect #1
Make your home based business website easy to navigate around.

Any great website is easy to use. Navigation around the site should be simple and provide the visitor with no confusions or distractions. To achieve this you must ensure that the visitors have access to all relevant information including how to make their purchases without having to search for it whilst not being bombarded with annoying pop up ads.

Aspect #2
A successful home based business website should be both helpful and useful.

Consumers who purchase online have come to expect websites that are not only informative but actually offer them something of value. When a person views your website you have approximately 5- 10 seconds to get their attention and provide them with some useful information before they click off and go elsewhere. The majority of people want to be able to get information for nothing and the best way to cater for this is to have a section with a blog or articles as well as some free E-books.

Aspect #3
A home based business website should be clear and simple.

This aspect goes hand in hand with being both helpful and useful.

Your website menu should be clear and easy to use, and your sales pages should give your customers a full understanding of the purchase process at all times.

Before uploading your home based business website onto your server you should make certain that it meets the three main aspects by trying it out and clicking on all the links to ensure that they work and to see where they go.
You should also then re-check your website and critique it to ensure that that the site is not too confusing or has too much information on the page. Another good idea is to have a feedback section where visitors can let you know what they think about your site and what they would like to see included.

By ensuring that you implement these three aspects into your home based business website your chances of success are greatly increased. When people shop online they want a trouble free and pleasant experience. The first step in supplying that experience is designing a website that is easy to use, informative and clear. Once you have organised the technical aspects of the website design you should concentrate your efforts on constructing a website that is not only user friendly and informative but one that people are going to want to return to time and time again.